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What does the Big Data may bring to a company?

May 26, 2017

What is Big Data? Refers to McKinsey & Company (2011), Big Data is a dataset that is too large or complicated for a conventional database software tool to capture, store, manage and analyze, since it includes a huge amount of data and information which is structured or un structured.   However, once the company and … More What does the Big Data may bring to a company?

Email Marketing: An Ideal Tool of Customer Relationship Management

May 26, 2017

What is Customer Relationship Management? Customer Relationship Management (CRM) is a customer-focused approach that managing a company’s interaction with customers, in order to build a long-term, meaningful relationships. It specifically focuses on the customers’ lifetime value and boost company’s sales (Parvatiyar & Sheth, 2001). To form an effective relationship with customers, companies need some useful … More Email Marketing: An Ideal Tool of Customer Relationship Management

Email Marketing: An Ideal Tool of Customer Relationship Management

May 25, 2017

What is Customer Relationship Management? Customer Relationship Management (CRM) is a customer-focused approach that managing a company’s interaction with customers, in order to build a long-term, meaningful relationships. It specifically focuses on the customers’ lifetime value and boost company’s sales (Parvatiyar & Sheth, 2001). To form an effective relationship with customers, companies need some useful … More Email Marketing: An Ideal Tool of Customer Relationship Management

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